Research Studies

• gemiusTraffic
• gemiusAudience
• gemiusEffect
• gemiusProfile
• gemiusHeatMap
• gemiusFGI
• gemiusAdHoc
• gemiusGeo
• gemiusUsability
• gemiusInsight
• gemiusStream
  • Research Benefits
  • Research Methodology
  • Demo
  • Indicator definitions
  • Research Idea & Proposal
  • Clients about research
  • Case studies
• Marketing Research
• gemiusWebEffect
• gemiusDeskResearch

gemiusStream - Indicator definitions

Views

Number of started runs. The number of displays defines the advertising potential of a material in the context of pre-roll advertisements. A run is a sequence of streams which starts with loading of a material into a player and finishes with a user's action leading either to closure or reload of the material by the player. The reload may be triggered by:

• a complete reproduction of a material by a user,
• reloading the page,
• reloading a material in the player,
• changing a material in the player,
• closing the player.

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